Results of search for 'su:"Marketing."' › Jayakar Knowledge Centre catalog

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		Packaging life : cultures of the everyday / Pramod K. Nayar. by Nayar, Pramod K. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Thousand Oaks, Calif. : Sage, c2009Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 306.09 NAY. Add to cart (remove)
		Creativity research : an inter-disciplinary and multi-disciplinary research handbook / edited by Eric Shiu. by Shiu, Eric C. C [editor of compilation.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 153.35072 SHI. Add to cart (remove)
		Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks. by Terrill, Craig \| Middlebrooks, Arthur. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : TATA McGraw- Hill Publishing Co. Ltd., 2003Online access: Table of contents \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 TER. Add to cart (remove)
		Get content, get customers : turn prospects into buyers with content marketing / Joe Pulizzi, Newt Barrett. by Pulizzi, Joe \| Barrett, Newt. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2009Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 PUL. Add to cart (remove)
		Total relationship marketing / marketing management relationship sterategy and CRM APPROCHES for the network economy Evert Gummesson. by Gummesson, Evert, 1936-. Edition: 2nd ed:Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Butterworth-Heinemann, 2002Online access: Table of contents \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.812 GUM. Add to cart (remove)
		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2004Online access: Contributor biographical information \| Publisher description \| Table of contents only \| Sample text Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 AAK. Add to cart (remove)
		Planning and managing public relations campaigns : a strategic approach / Anne Gregory. by Gregory, Anne, 1953- [author.]. Series: PR in practiceEdition: 3ed ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Kogan Page, 2008Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 659.2 GRE. Add to cart (remove)
		Marketing strategy : a decision-focused approach / ed by Walker, Mullins and Boyd Larreche. by Mullins, Walker [editor.] \| Larreche, Boyd [editor.]. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Irvin, 2006Online access: Publisher description \| Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 MUL. Add to cart (remove)
		A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 \| Lannon, Judie [editor.] \| Baskin, Merry [editor.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 KIN. Add to cart (remove)
		International marketing : analysis and strategy / Sak,Onkvisit and John J. Shaw. by Onkvisit, Sak [author.] \| Shaw, John J [author.]. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson Prentice Hall, 2007Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.848 ONK. Add to cart (remove)
		Instant cashflow / Bradley J. Sugars. by Sugars, Bradley J [author.]. Series: Instant successEdition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, 2006Online access: Contributor biographical information \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 SUG. Add to cart (remove)
		Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2006Online access: Publisher description \| Table of contents only \| Contributor biographical information Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 ZEI. Add to cart (remove)
		Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by Schiffman, Leon G \| Kanuk, Leslie Lazar. Edition: 9th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson Prentice Hall, 2007Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8342 SCH. Add to cart (remove)
		Trout on strategy : capturing mindshare, conquering markets / Jack Trout. by Trout, Jack [author.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw-Hill, 2004Other title: Strategy.Online access: Contributor biographical information \| Table of contents \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.4012 TRO. Add to cart (remove)
		Off-the-wall-marketing ideas : jump-start your sales without busting your budget / Nancy Michaels & Debbi J. Karpowicz ; [foreword by Thomas G. Stemberg]. by Michaels, Nancy, 1964- [author.] \| Karpowicz, Debbi J. Edition: 1s ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; India : Adams Media Corporation, Replika Press, 2005Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 MIC. Add to cart (remove)
		Selling blue elephants : how to make great products that people want before they even know they want them / by Howard R. Moskowitz and Alex Gofman. by Moskowitz, Howard R [author.] \| Gofman, Alex [author.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson Power, 2007Online access: Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 MOS. Add to cart (remove)
		Inspired marketing! : the astonishing fun new way to create more profits for your business by following your heart / by Joe Vitale and Craig Perrine. by Vitale, Joe, 1953- [author.] \| Perrine, Craig, 1968- [author.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Canada : John Wiley & Sons, 2008Online access: Table of contents only \| Contributor biographical information \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 VIT. Add to cart (remove)
		Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton. by Cheverton, Peter. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2010Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.4 CHE. Add to cart (remove)
		Global and transnational business : strategy and management / by George Stonehouse ... [et al.]. by Stonehouse, George [author.] \| Campbell, David [author.] \| Hamill, Jim [author.] \| Purdie, Tony [author.]. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: England : John Wiley and Sons ltd, 2004Online access: Table of contents only \| Contributor biographical information \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.4012 STO. Add to cart (remove)
		Fundamentals of marketing / Marilyn A. Stone and John Desmond ; with a contribution by J.B. (Ian) McCall. by Stone, Marilyn A \| Desmond, John, 1952-. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2007Online access: Table of contents \| Table of contents \| Inhaltsverzeichnis Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 STO. Add to cart (remove)

		Packaging life : cultures of the everyday / Pramod K. Nayar. by Nayar, Pramod K. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Thousand Oaks, Calif. : Sage, c2009Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 306.09 NAY. Add to cart (remove)
		Creativity research : an inter-disciplinary and multi-disciplinary research handbook / edited by Eric Shiu. by Shiu, Eric C. C [editor of compilation.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 153.35072 SHI. Add to cart (remove)
		Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks. by Terrill, Craig \| Middlebrooks, Arthur. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : TATA McGraw- Hill Publishing Co. Ltd., 2003Online access: Table of contents \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 TER. Add to cart (remove)
		Get content, get customers : turn prospects into buyers with content marketing / Joe Pulizzi, Newt Barrett. by Pulizzi, Joe \| Barrett, Newt. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2009Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 PUL. Add to cart (remove)
		Total relationship marketing / marketing management relationship sterategy and CRM APPROCHES for the network economy Evert Gummesson. by Gummesson, Evert, 1936-. Edition: 2nd ed:Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Butterworth-Heinemann, 2002Online access: Table of contents \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.812 GUM. Add to cart (remove)
		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2004Online access: Contributor biographical information \| Publisher description \| Table of contents only \| Sample text Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 AAK. Add to cart (remove)
		Planning and managing public relations campaigns : a strategic approach / Anne Gregory. by Gregory, Anne, 1953- [author.]. Series: PR in practiceEdition: 3ed ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Kogan Page, 2008Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 659.2 GRE. Add to cart (remove)
		Marketing strategy : a decision-focused approach / ed by Walker, Mullins and Boyd Larreche. by Mullins, Walker [editor.] \| Larreche, Boyd [editor.]. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Irvin, 2006Online access: Publisher description \| Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 MUL. Add to cart (remove)
		A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 \| Lannon, Judie [editor.] \| Baskin, Merry [editor.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 KIN. Add to cart (remove)
		International marketing : analysis and strategy / Sak,Onkvisit and John J. Shaw. by Onkvisit, Sak [author.] \| Shaw, John J [author.]. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson Prentice Hall, 2007Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.848 ONK. Add to cart (remove)
		Instant cashflow / Bradley J. Sugars. by Sugars, Bradley J [author.]. Series: Instant successEdition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, 2006Online access: Contributor biographical information \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 SUG. Add to cart (remove)
		Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2006Online access: Publisher description \| Table of contents only \| Contributor biographical information Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 ZEI. Add to cart (remove)
		Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by Schiffman, Leon G \| Kanuk, Leslie Lazar. Edition: 9th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson Prentice Hall, 2007Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8342 SCH. Add to cart (remove)
		Trout on strategy : capturing mindshare, conquering markets / Jack Trout. by Trout, Jack [author.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw-Hill, 2004Other title: Strategy.Online access: Contributor biographical information \| Table of contents \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.4012 TRO. Add to cart (remove)
		Off-the-wall-marketing ideas : jump-start your sales without busting your budget / Nancy Michaels & Debbi J. Karpowicz ; [foreword by Thomas G. Stemberg]. by Michaels, Nancy, 1964- [author.] \| Karpowicz, Debbi J. Edition: 1s ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; India : Adams Media Corporation, Replika Press, 2005Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 MIC. Add to cart (remove)
		Selling blue elephants : how to make great products that people want before they even know they want them / by Howard R. Moskowitz and Alex Gofman. by Moskowitz, Howard R [author.] \| Gofman, Alex [author.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson Power, 2007Online access: Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 MOS. Add to cart (remove)
		Inspired marketing! : the astonishing fun new way to create more profits for your business by following your heart / by Joe Vitale and Craig Perrine. by Vitale, Joe, 1953- [author.] \| Perrine, Craig, 1968- [author.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Canada : John Wiley & Sons, 2008Online access: Table of contents only \| Contributor biographical information \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 VIT. Add to cart (remove)
		Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton. by Cheverton, Peter. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2010Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.4 CHE. Add to cart (remove)
		Global and transnational business : strategy and management / by George Stonehouse ... [et al.]. by Stonehouse, George [author.] \| Campbell, David [author.] \| Hamill, Jim [author.] \| Purdie, Tony [author.]. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: England : John Wiley and Sons ltd, 2004Online access: Table of contents only \| Contributor biographical information \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.4012 STO. Add to cart (remove)
		Fundamentals of marketing / Marilyn A. Stone and John Desmond ; with a contribution by J.B. (Ian) McCall. by Stone, Marilyn A \| Desmond, John, 1952-. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2007Online access: Table of contents \| Table of contents \| Inhaltsverzeichnis Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 STO. Add to cart (remove)

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