Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Selling blue elephants : how to make great products that people want before they even know they want them / by Howard R. Moskowitz and Alex Gofman.

By: Moskowitz, Howard R [author.]Contributor(s): Gofman, Alex [author.]Material type: TextTextPublication details: New Delhi : Pearson Power, 2007Edition: 1st edDescription: xvi, 252 p. ; ill. ; 24 cmISBN: 8131713741 (hbk.); 9788131713747 (hbk.)Subject(s): Marketing | New productsDDC classification: 658.8 Online resources: Table of contents only
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.8 MOS (Browse shelf(Opens below)) Available EAB School-1850 EBS143
Total holds: 0

Includes bibliographical references and index.

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