Fundamentals of marketing / Marilyn A. Stone and John Desmond ; with a contribution by J.B. (Ian) McCall.
Material type:
TextPublication details: London ; New York : Routledge, 2007Edition: 1st edDescription: xxiv, 480 p. ; illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415370974 (pbk.)Subject(s): Marketing | Marketing | Marketing | Marketing | Marketing | MarketingGenre/Form: Lehrbuch. | Lehrbuch. DDC classification: 658.8 Online resources: Table of contents | Table of contents | Inhaltsverzeichnis
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8 STO (Browse shelf(Opens below)) | Available | PN084111 | BCL581 |
Total holds: 0
Includes bibliographical references (pages 446-459) and index.
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