Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2010Edition: 1st edDescription: xiii, 225 p. : ill. ; 25 cmISBN: 9780749460891 (pbk.)Subject(s): Leadership | Marketing | Customer servicesDDC classification: 658.4 Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.4 CHE (Browse shelf(Opens below)) | Available | PN097243 | BCL202 |
Total holds: 0
Includes bibliographical references and index.
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
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