Marketing strategy : a decision-focused approach / ed by Walker, Mullins and Boyd Larreche.
Material type:
TextPublication details: New Delhi Tata McGraw-Hill Irvin, 2006Edition: 5th edDescription: xx, 346 p. ; ill. (some col.) ; 26 cmISBN: 9780070611436 (pbk.); 0070611432 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Publisher description | Table of contents only
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8 MUL (Browse shelf(Opens below)) | Available | EAB School-446 | EBS53 |
Total holds: 0
Includes bibliographical references and index.
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