Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.
Material type:
TextPublication details: New Delhi : TATA McGraw- Hill Publishing Co. Ltd., 2003Edition: 1st edDescription: xvi, 268 p. ; ill. ; 24 cmISBN: 0844224413 (pbk.); 0070585202 (pbk.)Subject(s): Service industries -- Marketing -- ManagementDDC classification: 658.8 Online resources: Table of contents | Publisher description
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8 TER (Browse shelf(Opens below)) | Available | EAB School-2148 | EBS4 |
Total holds: 0
At head of title: American Marketing Association.
Includes bibliographical references (p. 253-254) and index.
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