Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.
Material type:
TextPublication details: New York : Free Press, 2004Description: xviii, 348 p. : ill. ; 24 cmISBN: 9780743249386 (pbk.); 0743249380 (pbk.)Subject(s): Brand name products -- Planning | Branding (Marketing) | Brand name products -- Management | Brand name products -- Valuation -- ManagementDDC classification: 658.827 Online resources: Contributor biographical information | Publisher description | Table of contents only | Sample text
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.827 AAK (Browse shelf(Opens below)) | Available | E A B School-1132 | EBS38 |
Total holds: 0
Includes bibliographical references (p. [323]-327) and index.
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