Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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TextPublication details: New Delhi : Tata McGraw-Hill, 2006Edition: 4th edDescription: xxix, 743 p. ; ill., map ; 24 cmISBN: 9780070660076 (pbk.); 0070660077 (pbk.)Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8 ZEI (Browse shelf(Opens below)) | Available | E A B School-207 | EBS72 |
Total holds: 0
Includes bibliographical references and index.
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