A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
Material type:
TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Edition: 1st edDescription: xliii, 351 p. : ill. ; 25 cmISBN: 9780470517918 (hbk.)Subject(s): Branding (Marketing) -- Management | New products | Brand name products | Advertising -- Management | Marketing researchDDC classification: 658.827 Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.827 KIN (Browse shelf(Opens below)) | Available | E A B School-475 | EBS40 |
Total holds: 0
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
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