Total relationship marketing / marketing management relationship sterategy and CRM APPROCHES for the network economy Evert Gummesson.
Material type:
TextPublication details: New Delhi: Butterworth-Heinemann, 2002Edition: 2nd edDescription: X, 350p, ; ill. ; 24 cmISBN: 9788131206737 (pbk.)Subject(s): Relationship marketingDDC classification: 658.812 Online resources: Table of contents | Publisher description
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.812 GUM (Browse shelf(Opens below)) | Available | E A B School-2151 | EBS16 |
Total holds: 0
Includes bibliographical references and index.
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