Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

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The discourse of advertising / Guy Cook.

by Cook, Guy (Guy W. D.).

Series: Interface (London, England)Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2001Online access: Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 659.1014 COO.

Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.

by Chattopadhya, Rohitashya, 1975-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE Publications, 2014Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 659.1430954 CHA.

Positioning : the battle for your mind / Al Ries, Jack Trout.

by Ries, Al | Trout, Jack.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York ; London : McGraw-Hill, c2001Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 659.1 RIE.

Planning and managing public relations campaigns : a strategic approach / Anne Gregory.

by Gregory, Anne, 1953- [author.].

Series: PR in practiceEdition: 3ed ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Kogan Page, 2008Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 659.2 GRE.

A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

by King, Stephen, 1931-2006 | Lannon, Judie [editor.] | Baskin, Merry [editor.].

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 KIN.

Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff.

by Leboff, Grant [author.].

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2016Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.872 LEB.

Marketing communications / John Egan.

by Egan, John, 1952- [author.].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Sage Publications, 2015Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.802 EGA.

Brand journalism / by Andy Bull.

by Bull, Andy, 1956- [author.].

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, Taylor & Francis Group, 2013Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 BUL.

Branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / by Erik, du Plessis.

by Plessis, Erik Du [author.].

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8342 PLE.

This is advertising : Eliza Williams.

by Williams Eliza.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Laurence king Publishing Ltd., 2010Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 659.1 WIL.

Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.

by Pricken, Mario.

Edition: New ed., rev. and updated.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Original language: German Publication details: New York : Thames & Hudson, 2008Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 741.17 PRI.

Pocket advertising : the essentials of the business of advertising from A to Z / Caroline Marshall.

by Marshall, Caroline.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : The Economist in association with Profile Books, 2001Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 659.1 MAR.

Advertising

by Mandell, Maurice I.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood cliffs Prentice hall 1968Availability: Items available for loan: Jayakar Knowledge Resource Centre (1) Call number: X:513 J8.

Advertising: mass communication in marketing

by Littlefield, J E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bombay Feffer and simons 1971Availability: Items available for loan: Jayakar Knowledge Resource Centre (1) Call number: X:513 K1.

Advertising: theory and practice

by Sandage, C H.

Edition: 8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood Irwin 1971Availability: Items available for loan: Jayakar Knowledge Resource Centre (1) Call number: X:513 J7(K1).

Economics of adverstising

by Duncon, Reekie W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Macmillan 1981Availability: Items available for loan: Jayakar Knowledge Resource Centre (1) Call number: M2:(X:513) L1.

Advertising art and ideas

by Rege, G M.

Edition: 2 rev.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bombay Ashutosh 1984Availability: Items available for loan: Jayakar Knowledge Resource Centre (1) Call number: M2:(X:513) L4.

Advertising

by Reichert, Gene.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Alexander Hamilton Institute 1973Availability: Items available for loan: Jayakar Knowledge Resource Centre (1) Call number: X:513 K3.

Advertising and social change

by Berman, Ronald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage 1981Availability: Items available for loan: Jayakar Knowledge Resource Centre (1) Call number: M2:(X:513) L1.

Fundamentals of copy and layout: a manual for advertising copy and layout

by Book, Albert C.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Illinois Crain Books 1984Availability: Items available for loan: Jayakar Knowledge Resource Centre (1) Call number: M2:(X:513) L4.

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