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Brand journalism / by Andy Bull.

By: Bull, Andy, 1956- [author.]Material type: Text

TextPublisher: London : Routledge, Taylor & Francis Group, 2013Edition: 1st edDescription: ix, 277 p. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415638104 (pbk.)Subject(s): Branding (Marketing) | AdvertisingDDC classification: 658.827

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.827 BUL (Browse shelf(Opens below))	Available	Acc.No. PN104205		BCL1167

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Includes bibliographical references and index.

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Brand journalism / by Andy Bull.