Branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / by Erik, du Plessis.
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TextPublication details: London ; Philadelphia : Kogan Page, 2011Edition: 1st edDescription: xvii, 251 p. ; ill. ; 24 cmISBN: 9780749461256 (hbk.)Subject(s): Neuromarketing | Advertising -- Psychological aspects | Marketing -- Psychological aspects | Branding (Marketing)DDC classification: 658.8342 Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8342 PLE (Browse shelf(Opens below)) | Available | Acc.No. PN096950 | BCL1210 |
Total holds: 0
Includes bibliographical references (p. [245]-246) and index.
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