Positioning : the battle for your mind / Al Ries, Jack Trout.
Material type:
TextPublication details: New York ; London : McGraw-Hill, c2001Edition: 1st edDescription: viii, 243 p. ; 21 cmISBN: 9780070533752 (pbk.); 007053375 (pbk.)Subject(s): Positioning (Advertising)DDC classification: 659.1 Online resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 659.1 RIE (Browse shelf(Opens below)) | Available | EAB School-2157 | EBS12 |
Total holds: 0
"How to be seen and heard in the overcrowded marketplace"--Cover.
"With a new preface by Jack Trout"--P. [4] of cover.
Includes index.
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