Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.
Material type:
TextPublication details: Los Angeles : SAGE Publications, 2014Edition: 1st edDescription: xi, 175 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9788132113928 (hardback : alk. paper)Subject(s): Television advertising -- IndiaDDC classification: 659.1430954
Contents:
Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 659.1430954 CHA (Browse shelf(Opens below)) | Available | Acc.No.1369 | IDS612 |
Total holds: 0
Includes bibliographical references (pages 166-169) and index.
Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.
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