Savitribai Phule Pune University, Pune

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		Creative product design : a practical guide to requirements capture management / Margaret Bruce and Rachel Cooper. by Bruce, Margaret \| Cooper, Rachel, 1953-. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester ; New York : John Wiley and Sons, c2000Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.575 BRU. Add to cart (remove)
		Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. by Ind, Nicholas \| Fuller, Clare \| Trevail, Charles. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.4063 IND. Add to cart (remove)
		The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. by Taylor, David, 1964- \| Nichols, David, 1967-. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex : Wiley, 2010Online access: Cover image Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 TAY. Add to cart (remove)
		Innovation management : strategies, implementation and profits / by Allan Afuah. by Afuah, Allan [author.]. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Oxford University Press, 2003Online access: Publisher description \| Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.406 AFU. Add to cart (remove)
		Brand rewired : connecting intellectual property, branding, and creativity strategy / by Anne, H. Chasser and Jennifer, C. Wolfe. by Chasser, Anne H [author.] \| Wolfe, Jennifer C [author.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Canada : John Wiley and Sons Inc, 2010Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 CHA. Add to cart (remove)
		Eating the big fish : how challenger brands can compete against brand leaders / by Adam, Morgan. by Morgan, Adam, 1969- [author.]. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Canada : John Wiley and Sons Inc, 2009Online access: Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 MOR. Add to cart (remove)
		Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses / by David Nichols .[et al.]. by Nichols, David, 1967- [author.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, 2006Other title: Brands and gaming.Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 794.80688 NIC. Add to cart (remove)
		Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy and Simon Pervan. by Rosenbaum-Elliott, Richard \| Percy, Larry \| Pervan, Simon. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford, United Kingdom : Oxford University Press, [2015]Copyright date: 2015Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 ROS. Add to cart (remove)
		मिलिंद प्रश्न / अनु. शेषराज गजभिये. by गजभिये, शेषराज [translator.]. Edition: १ ली.Material type: Text; Format: print ; Literary form: Not fiction Publication details: नागपूर : एस.के.पब्लिकेशन, २००२Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 891.46294 GAJ. Add to cart (remove)

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