The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols.
Material type:
TextPublication details: Chichester, West Sussex : Wiley, 2010Edition: 2nd edDescription: xiv, 239 p. : ill. ; 25 cmISBN: 9780470686195 (hbk.)Subject(s): Brand name products | Product managementDDC classification: 658.827 Online resources: Cover image Summary: "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.827 TAY (Browse shelf(Opens below)) | Available | PN096123 | BCL807 |
Includes bibliographical references and index.
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.
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