Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Brand rewired : connecting intellectual property, branding, and creativity strategy / by Anne, H. Chasser and Jennifer, C. Wolfe.

By: Chasser, Anne H [author.]Contributor(s): Wolfe, Jennifer C [author.]Material type: TextTextPublication details: Canada : John Wiley and Sons Inc, 2010Edition: 1st edDescription: xvi, 224 p. ; ill. ; 24 cmISBN: 9780470575420 (hbk.)Subject(s): Product management | Branding (Marketing) | Intellectual property | Strategic planningDDC classification: 658.827
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Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.827 CHA (Browse shelf(Opens below)) Available Acc.No. PN095879 BCL1195
Total holds: 0

Includes bibliographical references and index.

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