Savitribai Phule Pune University, Pune

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		Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. by Ind, Nicholas \| Fuller, Clare \| Trevail, Charles. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.4063 IND. Add to cart (remove)
		Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald. by De Chernatony, Leslie, 1953- \| McDonald, Malcolm. Series: Marketing series (London, England)Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1992Online access: Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 CHE. Add to cart (remove)
		The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams, Roddy Mullin. by Williams, Alison \| Mullin, Roddy. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2009Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.872 WIL. Add to cart (remove)
		Brand media strategy : integrated communications planning in the digital era / Antony Young. by Young, Antony, 1964-. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Palgrave Macmillan, 2010Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.827 YOU. Add to cart (remove)
		No cover image available Holiday / by Stanley Middleton. by Middleton, Stanley [author]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: U.K : Arrow Books, 2008Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 823.914 MID . Add to cart (remove)

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