The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams, Roddy Mullin.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2009Edition: 1st edDescription: xxv, 241 p. : ill. ; 22 cmISBN: 9780749456269 (pbk.)Subject(s): Direct marketing | Sales promotion | Sampling | Branding (Marketing)DDC classification: 658.872
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.872 WIL (Browse shelf(Opens below)) | Available | PN089508 | BCL770 |
Total holds: 0
Includes bibliographical references and index.
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