Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald.
Material type:
TextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1992Edition: 1st edDescription: xi, 282 p. : ill. ; 24 cmISBN: 0750606606 (pbk.); 9780750606608 (pbk.)Subject(s): Brand name products -- Planning | Branding (Marketing)DDC classification: 658.827 Online resources: Publisher description
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.827 CHE (Browse shelf(Opens below)) | Available | PN042322 | BCL660 |
Total holds: 0
Includes bibliographical references and index.
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