Savitribai Phule Pune University, Pune

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		Total relationship marketing / marketing management relationship sterategy and CRM APPROCHES for the network economy Evert Gummesson. by Gummesson, Evert, 1936-. Edition: 2nd ed:Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Butterworth-Heinemann, 2002Online access: Table of contents \| Publisher description Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.812 GUM. Add to cart (remove)
		Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by Baron, Steve (J. Steve) \| Conway, A. (Anthony) \| Warnaby, Gary. Series: Advanced marketing seriesEdition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : Sage, 2010Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.812 BAR. Add to cart (remove)
		Customer-centric marketing : supporting sustainability in the digital age / Neil Richardson, Jon James, and Neil Kelley. by Richardson. Neil, 1963 \| James, Jon [author.] \| Kelley, Neil [author.]. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2015Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.812 RIC. Add to cart (remove)
		Customer experience management: a revolutionary approach to connecting with your customers Edition: 1stMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New - Jersey John Wiley and Sons 2003Availability: Items available for loan: Jayakar Knowledge Resource Centre (1) Call number: X:8 N3. Add to cart (remove)
		No cover image available Handbook of relationship marketing by Handbook of relationship marketing. Edition: 1stMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2000Availability: Items available for loan: Jayakar Knowledge Resource Centre (1) Call number: X:51 N8. Add to cart (remove)

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