Essentials of marketing communications / Jim Blythe. by Blythe, Jim | Blythe, Jim. Essentials of marketing.
Edition: 1st ed.Material type:
Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : FT/Prentice Hall, 2006Availability: Items available for loan: JKRC Social Science Complex (1) Call number: 658.8 BLY.