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Essentials of marketing communications / Jim Blythe.

By: Blythe, Jim Contributor(s): Blythe, Jim. Essentials of marketing Material type: Text

TextPublication details: New York : FT/Prentice Hall, 2006Edition: 1st edDescription: vi, 184 p. : ill. ; 25 cmISBN: 9781412911047 (pbk.)Subject(s): MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.8 BLY (Browse shelf(Opens below))	Available	PN81539		BCL1116

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Rev. ed. of: Essentials of marketing. 2nd ed. 2001.

Includes bibliographical references and index.

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Essentials of marketing communications / Jim Blythe.