Sport Marketing / Paul Blakey.
Material type:
TextPublication details: London : Learning Matters, 2011Edition: 1st edISBN: 9780857250902 (pbk.)Subject(s): Sports -- MarketingDDC classification: 659.19796
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 659.19796 BLA (Browse shelf(Opens below)) | Available | PN100918 | BCL4297 |
Total holds: 0
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| 659.1 WIL This is advertising : | 659.1014 COO The discourse of advertising / | 659.1430954 CHA Understanding India : cultural influences on Indian television commercials / | 659.19796 BLA Sport Marketing / | 659.2 GRE Planning and managing public relations campaigns : a strategic approach / | 659.2 GRE Public relations in practice / | 659.2 OLI Public relations strategy / |
Contents: Introduction to sport marketing
Research for sport marketing
Sport consumers
Sport marketing planning
Sport products
Sport pricing
Integrated sport marketing communication
Sport sponsorship
Sport public relations
Sport media
Place in sport
Sport marketing implementation and control
Writing a sport marketing plan
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