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Sport Marketing / Paul Blakey.

By: Blakey, Paul Material type: Text

TextPublication details: London : Learning Matters, 2011Edition: 1st edISBN: 9780857250902 (pbk.)Subject(s): Sports -- MarketingDDC classification: 659.19796

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	659.19796 BLA (Browse shelf(Opens below))	Available	PN100918		BCL4297

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Contents: Introduction to sport marketing
Research for sport marketing
Sport consumers
Sport marketing planning
Sport products
Sport pricing
Integrated sport marketing communication
Sport sponsorship
Sport public relations
Sport media
Place in sport
Sport marketing implementation and control
Writing a sport marketing plan

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Sport Marketing / Paul Blakey.