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Branding your business : promote your business, attract customers, build your brand through the power of emotion / by James, Hammond.

TextPublication details: London : Kogan Page, 2011Edition: 1st edDescription: vii, 276 p. ; ill. ; 22 cmISBN: 9780749462963 (pbk.)Subject(s): Branding (Marketing) -- Management | Consumer behavior | Brand name products -- Psychological aspects | Senses and sensation | Communication in marketingDDC classification: 658.827

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.827 HAM (Browse shelf(Opens below))	Available	Acc.No. PN096594		BCL1196

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Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.

Subtitle from cover.

Includes bibliographical references and index.

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