Branding your business : promote your business, attract customers, build your brand through the power of emotion / by James, Hammond.
Material type:
TextPublication details: London : Kogan Page, 2011Edition: 1st edDescription: vii, 276 p. ; ill. ; 22 cmISBN: 9780749462963 (pbk.)Subject(s): Branding (Marketing) -- Management | Consumer behavior | Brand name products -- Psychological aspects | Senses and sensation | Communication in marketingDDC classification: 658.827
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.827 HAM (Browse shelf(Opens below)) | Available | Acc.No. PN096594 | BCL1196 |
Total holds: 0
Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.
Subtitle from cover.
Includes bibliographical references and index.
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