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Key concepts in marketing / by Jim, Blythe.

By: Blythe, Jim [author.]Material type: Text

TextSeries: SAGE key conceptsPublication details: London : SAGE Publications Ltd, 2009Edition: 1st edDescription: ix, 219 p. ; ill. ; 22 cmISBN: 9781847874993 (pbk.)Other title: MarketingSubject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.8 BLY (Browse shelf(Opens below))	Available	Acc.No. PN088486		BCL1185

Total holds: 0

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Previous	658.8 BAR Services marketing : text and cases /	658.8 BEL When digital becomes human : the transformation of customer relationships /	658.8 BLY Essentials of marketing communications /	658.8 BLY Key concepts in marketing /	658.8 BRE Business-to-business marketing /	658.8 BUR Marketing excellence 2 : award winning companies reveal the secrets of their success /	658.8 BUT It's not about us, it's all about them /	Next

Includes bibliographical references and index.

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