Key concepts in marketing / by Jim, Blythe.
Material type:
TextSeries: SAGE key conceptsPublication details: London : SAGE Publications Ltd, 2009Edition: 1st edDescription: ix, 219 p. ; ill. ; 22 cmISBN: 9781847874993 (pbk.)Other title: MarketingSubject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.8 BLY (Browse shelf(Opens below)) | Available | Acc.No. PN088486 | BCL1185 |
Total holds: 0
Includes bibliographical references and index.
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