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Brand leadership / by David, A. Aaker and Erich, Joachimsthaler.

TextPublication details: New York : Free Press, 2000Edition: 1st edDescription: xii, 351 p. ; ill. ; 24 cmISBN: 0684866455 (hbk.); 9780684866451 (hbk.)Subject(s): Brand name products -- United States -- ManagementDDC classification: 658.827 Online resources: Contributor biographical information | Sample text | Publisher description | Table of contents only

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
	JKRC Social Science Complex	JKRC Social Science Complex	658.827 AAK (Browse shelf(Opens below))	Available	Acc.No. PN061188		BCL1164

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