Brand leadership / by David, A. Aaker and Erich, Joachimsthaler.
Material type:
TextPublication details: New York : Free Press, 2000Edition: 1st edDescription: xii, 351 p. ; ill. ; 24 cmISBN: 0684866455 (hbk.); 9780684866451 (hbk.)Subject(s): Brand name products -- United States -- ManagementDDC classification: 658.827 Online resources: Contributor biographical information | Sample text | Publisher description | Table of contents only
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| JKRC Social Science Complex | JKRC Social Science Complex | 658.827 AAK (Browse shelf(Opens below)) | Available | Acc.No. PN061188 | BCL1164 |
Total holds: 0
Includes bibliographical references (p. 331-335) and index.
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