Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Brand leadership / by David, A. Aaker and Erich, Joachimsthaler.

By: Aaker, David A [author.]Contributor(s): Joachimsthaler, Erich, 1956- [author.]Material type: TextTextPublication details: New York : Free Press, 2000Edition: 1st edDescription: xii, 351 p. ; ill. ; 24 cmISBN: 0684866455 (hbk.); 9780684866451 (hbk.)Subject(s): Brand name products -- United States -- ManagementDDC classification: 658.827 Online resources: Contributor biographical information | Sample text | Publisher description | Table of contents only
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Status Notes Date due Barcode Item holds
JKRC Social Science Complex
JKRC Social Science Complex
658.827 AAK (Browse shelf(Opens below)) Available Acc.No. PN061188 BCL1164
Total holds: 0

Includes bibliographical references (p. 331-335) and index.

There are no comments on this title.

to post a comment.

Powered by Koha