Savitribai Phule Pune University, Pune

Jayakar Knowledge Resource Centre

Cognitive and affective responses to advertising

By: Cafferata, Particia, EdMaterial type: TextTextPublication details: Massachusetts Lexington Books 1989Description: xi,414p pISBN: 0-669-14830-xSubject(s): Advertising - Psychological aspects - Congresses
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Item type Current library Home library Call number Status Notes Date due Barcode Item holds
Books Jayakar Knowledge Resource Centre
Jayakar Knowledge Resource Centre
M2:(X:513) L9 (Browse shelf(Opens below)) Available Jour.Dept. 400697
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