000			03549cam a2200361 i 4500
001			22984634
003			OSt
005			20250225135542.0
008			230223s2023 nyua b 001 0 eng
010			_a 2022056471
020			_a9781032160924 (pbk.)
040			_aDLC _beng _erda _cJKRC _dDLC
082	0	0	_a302.23/1 _223 _bPAC.D
100	1		_aPacheco, Dan. _eAuthor. _931476
245	1	0	_aExperimenting with emerging media platforms : _bField testing the future / _cby Dan Pacheco. _hEnglish.
250			_a1st ed.
260			_aLondon : _bRoutledge Taylor & Francis Group, _c2023.
300			_axii, 199 p. _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aWho can predict the future? -- Change theories -- Initiating your field test -- Open source technologies -- XR and The Metaverse -- AR -- Conducting your field test -- 360 photo and video -- Photogrammetry -- Data, AI, automation and bots -- Autonomous flying cameras -- Field testing the future -- Afterword: the edge of innovation.
520			_a"Experimenting with Emerging Media Platforms teaches students in media tracks - journalism, advertising, film and public relations - how to independently field-test and evaluate emerging technologies that could impact how media is produced, consumed and monetized in the future. Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarise yourself with current technology including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials. Built around an established course being taught by the author and informed by over 20 years' experience in media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation and Media Startups. For additional resources, please see the companion website: https://www.emergingmediaplatforms.com/"-- _cProvided by publisher.
650		0	_aMass media _xTechnological innovations. _920238
650		0	_aDigital media _xTechnological innovations. _931477
650		0	_aOnline social networks. _931478
650		0	_aSocial media. _920383
710			_aRoutledge Taylor & Francis Group, _ePublisher. _931443
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _c1 _e23 _n0
999			_c429059 _d429059