| 000 | 02578cam a22003738i 4500 | ||
|---|---|---|---|
| 001 | 22689807 | ||
| 003 | OSt | ||
| 005 | 20250421172901.0 | ||
| 008 | 220711s2023 nyu b 001 0 eng | ||
| 010 | _a 2022023018 | ||
| 020 | _a9781032349954 (pbk.) | ||
| 040 |
_aDLC _beng _erda _cJKRC |
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| 082 | 0 | 0 |
_a659.2 _223 _bFAW.J |
| 100 | 1 |
_aFawkes, Johanna. _eauthor _930085 |
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| 245 | 1 | 0 |
_aDepth public relations : _bafter the masquerade / _cby Johanna Fawkes _hEnglish |
| 250 | _a1st ed. | ||
| 260 |
_aNew York, NY : _bRoutledge, _c2023. |
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| 263 | _a2210 | ||
| 300 |
_aix, 197 p. _c23 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aRoutledge new directions in pr & communication research | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture and its darker aspects of false narratives and fake news? This book posits that the antidote to this trend of diminishing substance is 'depth communication' which builds on the best theory and practice to develop forms of communication built on dialogue with self and others, and offers a counterargument to the superficiality distorting our collective culture. Proposing a new foundation for the conceptualization of public relations, this book has profound implications for both public relations and will interest all scholars of the changing communication environment"-- _cProvided by publisher. |
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| 650 | 0 | _aPublic relations. | |
| 650 | 0 |
_aVisual communication. _930086 |
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| 650 | 0 |
_aSuperficiality. _930087 |
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| 653 | _aDepth Public Relations | ||
| 776 | 0 | 8 |
_iOnline version: _aFawkes, Johanna, 1952- _tDepth public relations _b1st. _dNew York, NY : Routledge, 2023 _z9781351121910 _w(DLC) 2022023019 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _c1 _e23 _n0 |
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| 999 |
_c428587 _d428587 |
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