000			02373cam a2200409 i 4500
001			18754037
003			OSt
005			20220913153324.0
008			150821s2016 enka b 001 0 eng
010			_a 2015031292
020			_a9781138787728 (hbk.)
020			_a9780367359010 (pbk.)
040			_aDLC _beng _cJKRC _erda _dD LC
042			_apcc
050	0	0	_aHD59 _b.P7844 2016
082	0	0	_223 _a659.2 _bHUT
245	0	0	_aPublic relations and participatory culture : _bfandom, social media and community engagement / _ced by Amber L. Hutchins and Natalie T. J. Tindall.
250			_a1st
260			_aLondon : _bRoutledge Taylor & Francis Group, _c2016.
300			_axix, 245 p. ; _billustrations ; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
365			_b38.99 _cPounds
490	0		_aRoutledge new directions in public relations and communication research
504			_aWhile public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics. This research collection addresses this deficit by exploring these interactive, engaged publics.
650		0	_aPublic relations. _918733
650		0	_aParticipation. _920297
650		0	_aSocial media. _920383
650		0	_aPolitical participation. _920574
653			_aParticipation _aPolitical participation _aPublic relations _aSocial media
700	1		_aHutchins, Amber. _d1978- _eEditor. _920575
700	1		_aTindall, Natalie T. J., _eEditor. _917633
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _c1 _e23 _n0
999			_c412671 _d412671