000 00597nam a2200145Ia 4500
008 220419s9999 xx 000 0 und d
040 _cJayakar Knowledge Resource Center
100 _aParulekar, Ajit Arun
_eResearcher
_914863
245 0 _cParulekar, Ajit Arun
_aConceptualisation and measurement of brand equity
260 _c2013
_aPune
_bSavitribai Phule Pune University
653 _aManagement||Salience||Criterion||Marketers||Commodities||Conceptualization
700 _aSarwate, Dilip M
_eGuide
_93436
856 _uhttp://lib.unipune.ac.in:8080/xmlui/handle/123456789/6444
942 _c5
999 _c409190
_d409190