000 00679nam a2200145Ia 4500
008 220419s9999 xx 000 0 und d
040 _cJayakar Knowledge Resource Center
100 _aFegade, Atul Narayan
_eResearcher
_914829
245 0 _cFegade, Atul Narayan
_aBuilding Brand Equity Through Online Social Media Marketing with Reference to Bollywood Personalities
260 _c2017
_aPune
_bSavitribai Phule Pune University
653 _a"Marketing Management, Building Brand Equity, Online Social Media Marketing, Bollywood Personalities"
700 _aKarandikar, Anand
_eGuide
_910700
856 _uhttp://lib.unipune.ac.in:8080/xmlui/handle/123456789/10135
942 _c5
999 _c409159
_d409159