000 00428nam a2200157Ia 4500
008 220101s9999 xx 000 0 und d
020 _a978-81-315-3177-8
040 _cJayakar Knowledge Resource Centre
100 _aJain, Subhash C
245 0 _aMarketing planning and strategy
250 _a8th
260 _bCengage Learning
_aNew Delhi
_c2016
300 _axvii,643p p.
653 _aMarketing - Planning
942 _c1
999 _c334527
_d334527