000 00387nam a2200145Ia 4500
008 211231s9999 xx 000 0 und d
020 _a0333-93916-6
040 _cJayakar Knowledge Resource Centre
100 _aGhosal, Subhas
245 0 _aMaking of advertising
260 _bMacmillan India Ltd.
_aNew Delhi
_c2002
300 _axvii,400p p.
653 _aAdvertising
942 _c1
999 _c300409
_d300409