000 00418nam a2200157Ia 4500
008 211231s9999 xx 000 0 und d
020 _a81-7493-781-1
040 _cJayakar Knowledge Resource Centre
100 _aChunawalla, S A
245 0 _aIntroduction to advertising and marketing research
250 _a1st
260 _bHimalaya
_aMumbai
_c2000
300 _a393p p.
653 _aAdvertising
942 _c1
999 _c288007
_d288007