000 00455nam a2200157Ia 4500
008 211230s9999 xx 000 0 und d
020 _a81-7036-627-5
040 _cJayakar Knowledge Resource Centre
100 _aChoudary, Pavan
245 0 _aR factor: strategic creativity in pharmaceutical marketing
250 _a1st
260 _bResponse Books
_aNew Delhi
_c1997
300 _a150p p.
653 _aPharmaceutical industry - India
942 _c1
999 _c281005
_d281005