000 00417nam a2200157Ia 4500
008 211230s9999 xx 000 0 und d
020 _a81-7040-729-x
040 _cJayakar Knowledge Resource Centre
100 _aChunawalla, S A
245 0 _aFoundations of advertising theory & practice
250 _a3rd
260 _bHImalaya
_aBombay
_c1994
300 _a[10],470p p.
653 _aAdvertising
942 _c1
999 _c256705
_d256705