000 00385nam a2200133Ia 4500
008 211228s9999 xx 000 0 und d
040 _cJayakar Knowledge Resource Centre
100 _aLewis, H G
245 0 _aHow to make advertising twice as effective as half the cost
260 _bPrentice Hall
_aEnglewood
_c1986
300 _axiv, 273p p.
653 _aAdvertising
942 _c1
999 _c219465
_d219465