000 00371nam a2200133Ia 4500
008 211217s9999 xx 000 0 und d
040 _cJayakar Knowledge Resource Centre
100 _aBoyd, Harper W
245 0 _aAdvertising management.
260 _bD B TARAPOREVALA SONS & CO. PVT. LTD.
_aBOMBAY
_c1972
300 _axi, 569p p.
653 _aECONOMICS
942 _c1
999 _c152605
_d152605