000 00366nam a2200133Ia 4500
008 211215s9999 xx 000 0 und d
040 _cJayakar Knowledge Resource Centre
100 _aBurton, Philip Ward
245 0 _aPrinciples of advertising.
260 _bPRENTICE-HALL, INC.
_aNew Jersey
_c1961
300 _axiv, 541p p.
653 _aECONOMICS
942 _c1
999 _c100653
_d100653