TY  - BOOK
AU  - Blakey, Paul.
TI  - Sport Marketing
SN  - 9780857250902 (pbk.)
U1  - 659.19796 23
PY  - 2011///
CY  - London
PB  - Learning Matters
KW  - Sports -- Marketing
N1  - Contents: Introduction to sport marketing
Research for sport marketing
Sport consumers
Sport marketing planning
Sport products
Sport pricing
Integrated sport marketing communication
Sport sponsorship
Sport public relations
Sport media
Place in sport
Sport marketing implementation and control
Writing a sport marketing plan
ER  -