Blakey, Paul. <br/><br/>
Sport Marketing / 
Paul Blakey. 
 - 1st ed. 
 - London :  Learning Matters,  2011. 
<br/><br/> Contents: Introduction to sport marketing<br/>Research for sport marketing<br/>Sport consumers<br/>Sport marketing planning<br/>Sport products<br/>Sport pricing<br/>Integrated sport marketing communication<br/>Sport sponsorship<br/>Sport public relations<br/>Sport media<br/>Place in sport<br/>Sport marketing implementation and control<br/>Writing a sport marketing plan 
<br/><br/><label>ISBN: </label>9780857250902 (pbk.) 
<br/><br/><label>Subjects--Index Terms: </label>Sports -- Marketing; 
<br/><br/><label>Dewey Class. No.: </label>659.19796  / BLA