TY  - BOOK
AU  - Wood, Jennifer.
AU  - Allan, Barney
TI  - Everything you want: re-inventing consumers, brands & communications 
SN  - 1841120197 (pbk.)
U1  - 658.8343 23
PY  - 2003///
CY  - Oxford
PB  - Capstone, 
KW  - Brand loyalty
KW  - Consumer satisfaction
ER  -