Jackson, Tim,  1963- <br/><br/>
Mastering fashion marketing / 
Tim Jackson and David Shaw. 
 - Basingstoke ;  Palgrave Macmillan :  2009. 
 - xviii, 376 p. :  ill., plans ;  24 cm. 
 - Palgrave master series .
<br/><br/>Includes bibliographical references (p. 351-353) and index. 
<br/><br/>The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing. 
<br/><br/><label>ISBN: </label>9781403919021 (pbk.) 140391902X 
<br/><br/><label>LCCN: </label>2008045140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising.
<br/><br/><label>Dewey Class. No.: </label>746.920688  / JAC